Portfolio — Lux Express Group

Lux Express Group

Promotion of the brand of one of the largest European bus carriers in the Russian media.

The operator of international bus express lines, offering its services in 7 countries in Europe. In 2017, 2.4 million passengers used the services of the company, of which more than 450 thousand — in the Russian direction.

Work period:

Jule 2016 till present



Strengthening and development of the brand of one of the largest European bus carriers. in the Russian information field.перевозчиков.

Main types of work


Promotion in the media — preparation of press releases, comments, interviews with management, copyright materials, initiation of review articles about the market and Lux Express work, holding press events;


Promotion in the media of a new Finnish campaign — stopping at Helsinki-Vantaa Airport on the journey between St. Petersburg and Helsinki: a press breakfast with the Russian media and a press tour with the Russian-language media of Finland.


More than 900 initiated publications in two years of cooperation.

More than 100 publications in the blogosphere.