Promotion of the brand of one of the largest European bus carriers in the Russian media.
The operator of international bus express lines, offering its services in 7 countries in Europe. In 2017, 2.4 million passengers used the services of the company, of which more than 450 thousand — in the Russian direction.
Jule 2016 till present
Strengthening and development of the brand of one of the largest European bus carriers. in the Russian information field.перевозчиков.
1. | Promotion in the media — preparation of press releases, comments, interviews with management, copyright materials, initiation of review articles about the market and Lux Express work, holding press events; |
2. | Promotion in the media of a new Finnish campaign — stopping at Helsinki-Vantaa Airport on the journey between St. Petersburg and Helsinki: a press breakfast with the Russian media and a press tour with the Russian-language media of Finland. |
More than 900 initiated publications in two years of cooperation.
More than 100 publications in the blogosphere.