Promotion of the largest operator of mini-cruises on the Baltic Sea in the Russian media
Leading ferry operator on the Baltic Sea, whose fleet consists of 14 vessels serving 6 lines. In 2017, 9.8 million people used the company’s services.
Work period:
January 2017 till present
Starting situation
The company is interested in the growth of passenger traffic from Russia. At the same time, it does not have direct cruises from St. Petersburg at the moment.
Task
Expand the company’s presence in the Russian information field; to attract the attention of tourists and travelers to short-term cruises on the Baltic Sea.
Key solution
Exclusive characteristics of the company and its services that are of interest to the Russian target audience, media and bloggers, are highlighted.
Main types of work
1. | Development and implementation of an information strategy; |
2. | PR support — preparing press releases, comments, interviews with management, copyright materials, initiating review articles about the market and work of the Tallink Grupp, holding press events and blog tours; |
3. | Information support and organization of press tours of Russian journalists, including the presentation of the new high-speed ferry Megastar — the first vessel of the company operating on LNG; |
4. | Conducting blog tours. |
Result
The company has become the leader in the number of mentions in the Russian media among all the Baltic Sea ferry operators.
The growth of interest of the audience of social networks to the company on the Instagram network (by 33 posts with over 68,000 likes and over 1,300 comments).
Following the results of the press tour on the Megastar ferry, more than 40 publications appeared in the Russian rating media.